Bullfinch Wealth as the wealth management platform

Bullfinch Wealth is a comprehensive, wealth management software designed to provide advisors with the tools they need to aggregate, allocate, optimize and monitor their clients' portfolios. Slated to go live in mid-November 2009, Bullfinch Wealth will help financial advisors to more efficiently manage the diverse assets of their clients.

"You will be very excited about the advanced capabilities and integrated nature of Bullfinch Wealth, that will help you to improve efficiency and overall level of service,".

"Bullfinch Wealth was designed from the ground up, not only to take advantage of the latest technologies and development standards, but to move away from the patch-work style of integration that characterized many first generation applications. As a result, Bullfinch Wealth is well positioned to provide the continual monitoring capabilities that are needed to effectively manage diverse portfolios on an ongoing basis. As the industry shifts to a fee-based model, this capability offers a significant advantage."

With integrated collaboration, workflow, monitoring and report generation tools, Bullfinch Wealth was designed to help financial advisors work more efficiently, to improve their level of service and strengthen their role as a trusted advisor. Among its many advanced features, Bullfinch Wealth offers an intelligent "Alert" monitoring system that alerts advisors to changes in their client's portfolios, such as those that are out-of-balance as a result of market changes, as well as event-driven alerts such as a bond maturing or corporate actions. Through its comprehensive Advisor Dashboard, it also includes a set of tools, to determine priorities and allowing advisors to focus their time on addressing the most important issues.

Portfolio Management Services

A portfolio in securities market refers to basket of securities that a person has invested into. Sometimes this includes Debt Instruments, Mutual Funds and even Bank Balance in addition to regular equities. The person designated to manage the portfolio is called Portfolio Manager. The Portfolio Manager advises, manages and administers the securities and funds on behalf of the entrusting client. The service is offered by a portfolio manager under a specific license from Securities and Exchange Board of India. This service is very similar to the one provided by Mutual Fund Managers. The difference between a Portfolio Management Service (PMS) and Mutual Fund (MF) is that of customization. In most cases MFs have preset schemes and investors join and exit those schemes at various points of time at prevailing Net Asset Values (NAV). In PMS, the client and the portfolio manager chart out specific needs of the client and the manager manages the portfolio in accordance to those needs. Sometimes the portfolio manager may also have separate ready schemes for client to choose from. As a result of this customization, client, with his specific needs, benefits. The service level in the form of reporting transactions, holdings statements etc., also are comparable or even better than that of a mutual fund.

In short, a Portfolio manager manages client's wealth more efficiently; reduce risk by diversfying across assets, sectors and funds, and improvise on returns. Expert Portfolio Manager's endeavour to find best of avenues to achieve optimum returns at managed levels of risk.

This service could also be called as "transparaent collective investments" where you get an upper hand and more ways than one.

Benefits of PMS

• Constant Portfolio Monitoring
• Professional Management
• Diversification
• Defines the customized risk and return
• Transparency
• Flexibility
• Disciplined approach in Investing